Shinnosuke Nohara is a five-year-old boy who likes pestering his parents, loves his dog,
and generally has fun getting into trouble. He also likes pretty girls,
biscuits, and Action Mask. He has an open mind, is funny and increasingly
active when he’s doing what he enjoys, regardless of the consequences.
likes pulling his trousers down and doing what he calls the Elephant Dance. Each
episode in the series consists of three different anecdotes in Shin-chan’s
life, where the boy will drive his parents, his friends, his school teachers,
and all those he comes across crazy.
Typology: Television series.
Planning: The series has more than 730 episodes, and 13 new
episodes per year are still being produced. The series has a large audience. It
is currently broadcast in Spain and Portugal.
is a young license, modern and daring, popular among both boys and girls of all
Main: Boys and girls from the age of 10 and above.
Secondary: Young men and women from
the age of 20 and above, who see this license as a design icon.
VALUES OF THE BRAND
Humor, Fun, Daring, and
a Transgressor Character.
and Promotions: Available for all
categories and products.
The brand has an official web page with attractive
contents: videos, fan-club, games, competitions, promotions... http://www.shinchanweb.com/
Shin-chan has Facebook,
Twitter and Youtube official accounts and channels. Through them, followers and
fans are informed of the latest news of the license, and there are also
Marketing Acts and Branding
and Trade Events of the license in children’s areas, shopping malls, and