ACCESS TO PROFESSIONAL

Shinnosuke Nohara is a five-year-old boy who likes pestering his parents, loves his dog, and generally has fun getting into trouble. He also likes pretty girls, biscuits, and Action Mask. He has an open mind, is funny and increasingly active when he’s doing what he enjoys, regardless of the consequences.

Shin-chan likes pulling his trousers down and doing what he calls the Elephant Dance. Each episode in the series consists of three different anecdotes in Shin-chan’s life, where the boy will drive his parents, his friends, his school teachers, and all those he comes across crazy.

License Typology: Television series.

Program Planning:
The series has more than 730 episodes, and 13 new episodes per year are still being produced. The series has a large audience. It is currently broadcast in Spain and Portugal.
TARGET

Unisex
: This is a young license, modern and daring, popular among both boys and girls of all ages.
Main: Boys and girls from the age of 10 and above.
Secondary: Young men and women from the age of 20 and above, who see this license as a design icon.

VALUES OF THE BRAND

Humor, Fun, Daring, and a Transgressor Character.
Licensing Program and Promotions: Available for all categories and products.
Marketing On/Offline: The brand has an official web page with attractive contents: videos, fan-club, games, competitions, promotions... http://www.shinchanweb.com/

Shin-chan has Facebook, Twitter and Youtube official accounts and channels. Through them, followers and fans are informed of the latest news of the license, and there are also interaction activities. Marketing Acts and Branding and Trade Events of the license in children’s areas, shopping malls, and hypermarkets.

Licensees

Comansi Luk Internacional

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LUK INTERNACIONAL

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