Doraemon is the main character of a series that tells
about the adventures of a robot-cat from the future and his friends. In the
series, problems and common situations in life are dealt with making use of the
most magical and imaginative possible solutions.
This series includes a collection of short
auto-conclusive stories where fantasy and fun stand out as its main features. Doraemon becomes the best
friend of Nobita Nobi, a shy boy who lives in a Tokyo suburb. One day he
receives the visit of a strange being who comes from the future.
His name is
Doraemon and he has been sent by a descendant of Nobita himself. The reason is
very simple: all of Nobita’s descendants live in poverty because of the
mistakes he has made. With Doraemon’s help, they hope young Nobita will be able
to fix all the disasters he caused.
Nowadays series is broadcasting in Boing, with great audiences everyday; and also in Spain's autonomic channels in its own language such as Canal Super3 (TV3 - Catalonia), Club Betizu (EITB - Basque Country), Club Xabarín (TVG2 - Galicia). It is also broadcasting in Portugal through PANDA channel.
This license is popular among both boys and girls alike, 50% boys and 50%
Main: Girls and boys aged 4 to 8 who
share Doraemon’s humor and fun through magic, his magic pocket and all his
Secondary: Young men and women from
the age of 20 and above, who see this license as a design icon.
Characters: Doraemon, Nobita, Shizuka, Dorami, Suneo and
LICENSING PROGRAM AND PROMOTIONS
The brand has a large
Licensing and Promotion program that covers all categories and products. Naturally,
new products are under development.
Master Toy is Simba.
The brand has an official web page aimed at the main
target, with attractive contents: videos, fan-club, games, competitions,
has Facebook, Twitter and YouTube official
accounts and channels. Through them, followers and fans are informed of the
latest news of the license, and there are also interaction activities with its
secondary target: young people and parents.
Marketing Acts and Branding
and Trade Events of the license in children’s areas, shopping malls, and
VALUES OF THIS BRAND
Magic, Fun, Humor, Friendship and Comradeship.